10 Reasons Why You Should Hire a Publicist to Grow Your Brand

10 Reasons Why You Should Hire a Publicist to Grow Your Brand

By Lauryn Trimmer

“Do I really need to hire a publicist?”

This is probably one of the most popular questions that authors and business owners ask when trying to market their services. And many people say no. They don’t believe it’s necessary to pay someone else for something they think they can do themselves. But are publicity and public relations something you can navigate alone?

In the eyes of writer and publicist Penny C. Sansevieri, the answer is no. In her article on the Huffington Post blog, she writes, “In our zeal to tell the world about our story, we often stumble over our own efforts… We get a media person on the phone and fumble our elevator pitch.” A publicist, on the other hand, understands the media and how it works, knows how to keep up with current events, and “lives and dies by these rules [of the media].”

A good publicist can go above and beyond your expectations. But there are some cases where you might not be ready to hire a full-time publicist. For example, if you don’t have anything valuable to sell, a publicist is not for you. Even if PR firms can help a small name client, there isn’t much they can do for a no-name client. You must have a hook that will attract the attention of the media.

And of course, if you believe hiring a publicist or PR firm means that you’ll never have to work again, you might want to adjust your expectations. Your publicist is your loyal supporter and ally, but they will not be doing all the work for you. They are simply there to help you along the way.

Even though there are a few cases where a publicist may not be the best choice for you, there are many more reasons why you should hire a professional to handle media appearances on your behalf. So without further ado, here are the top 10 reasons why hiring a publicist is a good idea for your business.

  1. A publicist is able to write and publish press releases, work out the logistics of media appearances, and help book local events.
  2. A publicist has a better chance of being trusted by the media than you do, whether they work as a freelancer or as part of a large PR firm. Their training and track record will greatly improve your chances of being published.
  3. If you are a celebrity in your field, your publicist may be the key to securing your spot on television.
  4. If you gain some unwanted publicity, a publicist can help get your brand’s image back on track. (Think of the recent Helpful Honda campaigns.)
  5. With the help of a talented publicist, you might get a chance to be noticed by celebrities. Suppose Paula Deen posted a tweet about your latest cookbook. Ka-Ching! Do you hear that? That’s the sound of a giant paycheck coming your way!
  6. Publicists act as the middleman between you and reporters. They handle the deadlines of the hectic media world, so you don’t have to stress about them yourself.
  7. Even if you aren’t a celebrity, the publicist can make your product or service sound interesting to the media.
  8. Not only will a publicist help you gain time in the spotlight, but they can also be good at keeping your competitors away. This means you won’t have to share the front page of the newspaper with all the other cookbooks and restaurants out there.
  9. The work that a publicist does will help you focus on what you do best -- managing the product. When you can focus on your strengths, and hire out the time-consuming work of public relations, your life will become much more organized.

And last but certainly not least…

  1. Your publicist is there to help you along the way, and they are your number one helper. They’re on your side. You can count on them to support your book or product, even when times get a little rough.

Good publicists often work for hours on end, juggling phone calls, business transactions, and providing you with an excellent foot in the door of the advertising world. A publicist may be the only thing standing between you and large-scale success. For more information, please contact us today at our website, www.anshutzpr.com. We look forward to helping your company become the best it can be!